No More Ceramics?

At Ultimate Auto Appearance, we’ve spent years perfecting the craft of auto detailing. For us—Jeff and Keely—this has never been “just a job.” It’s been a mission: to make every vehicle we touch look its absolute best, inside and out, while delivering protection that actually lasts.

Back in 2012, Jeff was one of the first three detailers in Michigan to offer ceramic coatings—and the very first to bring this revolutionary service to Mid-Michigan. At a time when most people had never even heard of ceramic coatings, he saw the potential to change the game.

For years, ceramic was the breakthrough. Unlike waxes and sealants, it added real durability, shine, and resistance to Michigan’s harsh mix of road salt, UV rays, and acidic contaminants. Jeff didn’t just stop at introducing it—he trained with and earned certifications from the world’s leading brands like Anglewax, IGL Coatings, System X, and Gyeon, mastering the application to give clients the best protection available at the time.

But after more than a decade of hands-on experience, one truth became impossible to ignore: ceramic coatings weren’t the “forever solution” they were marketed to be. They broke down under real-world conditions. They demanded constant maintenance. And warranties rarely lived up to their promises. Jeff knew his clients deserved more than “good enough.” That’s why he made the bold decision to leave ceramic behind and fully embrace Icon Rocklear.

While Jeff was pioneering exterior protection, Keely built her reputation on interior perfection. With a sharp eye for detail and a passion for interiors, she transforms cabins into pristine, luxurious spaces. From reviving worn leather to applying protective fabric coatings, her work ensures your interior is just as well cared for as the exterior.Because the truth is: you don’t just look at your car, you live in it. 

Keely’s focus is making that experience feel just as flawless and protected as the paint outside.

After protecting thousands of vehicles across Bay City, Saginaw, Midland, Auburn, and Essexville, we reached a point where we couldn’t keep installing a product we no longer believed in. Ceramic had its time, but it has been outclassed. Icon Rocklear isn’t a minor upgrade—it’s a new category of protection.

• Up to 35× thicker and 75× stronger than ceramic coatings
• Self-healing finish that erases minor scratches with heat
• 15–20+ year durability with real, enforceable warranties
• 30% more gloss and depth than ceramic coatings ever offered
• Impact and chemical resistance designed to thrive in Michigan conditions
   

For the first time, we can confidently say: this is protection for the life of your vehicle. No gimmicks. No “good, better, best” packages. Just one solution that actually delivers.

When you choose Ultimate Auto Appearance, you’re not just choosing another shop. You’re choosing a team that’s been on the front lines of every major shift in this industry. We brought ceramics to Mid-Michigan over a decade ago. We mastered them. And now, we’ve moved on to something better—because you deserve it.

We don’t just detail cars. We restore them. We protect them. 

And we raise the standard every single time.

Cheers,
Jeff & Keely
Your Auto Detailing Specialists